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The Powerstep cushioned insole has been a popular choice of local runners since the early christian louboutin, but sales took off after Appel got a former Procter & Gamble Co. brand manager to revamp his marketing strategy. Powerstep is now sold in 47 states and revenue has jumped 40 percent to 50 percent each year since 1998, when early parts of the new strategy were implemented. Appel thinks sales, now in the millions of dollars, Christian Louboutin Boots increase tenfold now that his Forest Park company is generating enough cash flow to start advertising. "The APMA Association of Podiatric Medicine says 80 percent of people have some sort of foot pain in their lifetime. It's almost like an epidemic," Appel said. "I don't put any dollar values, but I think we have a tremendous product Christian Louboutin Slingback Pump Black we've barely scratched the surface." A Florida-based market research firm confirms Appel's assessment. Sportscan Info tracks sales data from more than 12,000 sporting goods stores, where sales of Insoles reached $58 million last year. "People are more active and their feet hurt more," Christian Louboutin Slingbacks in Black Neil Schwartz, Sportscan Marketing director. "Insurance companies are not that happy to allow people to get custom orthotics done. So, a lot of folks are looking at the over-the-counter market as an acceptable alternative for things like heel spurs and arch problems and things like that."

Par smilenanjing le vendredi 22 octobre 2010

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